This is gonna be controversial but we looked at the biggest Cooler company on the planet,

Yeti. 

Took their cooler, added cup holders, a hard molded fish measurer on the lid and bottle opener latches and halved the price, How?

No $100million marketing, no sponsored athletes, no middle man stores, no mark up to please shareholders.

We sell one premium product. One colour. 4 sizes. That's it.

Only available for Pick up from Mount Maunganui & Auckland.